Some people refer to this as stopping and smelling the roses. I don’t have to take my phone out and take pictures of everything, but I do everything else that takes me out of the moment. I get a thought so I have to go to my notes app and write it down. I want to know the backstory in evrry “true story” movie, so I check Google to confirm all the errors. This is probably why I watch movies and series multiple times - I’ve watched The Sopranos series from start to finish probably 10 times Forrest Gump easily 100 times The Wedding Crashers 500+ times - I can quote Vince Vaughn’s monologue from the beginning of that movie. So what’s the problem that makes me squirrel during a movie or a Dave Chappelle Netflix special (I wrote this while “watching” it). The consequence of being a genius I guess.īut my wife always says, there’s a thin line between being a genius and being insane. My mind goes 100 miles an hour all the time. So, my resolution this year is to be present daily. We make decisions to do or not to do something. The definition of resolution is what we do daily. In fact, we all have resolutions daily! □ Because the fact is, we all have resolutions in our lives. I was asked if I had any resolutions, and I said no - probably just to sound cool. It’s the end of 2023 and with that comes a lot of reflection, regrets, and resets.Īnd dare we use the term, resolutions. The more offers you present, the more valuable the offer, the more money you will make. Now proceed to deliver that offer in multiple ways - phone, text, email, social, mail, carrier pigeon, etc. Make the offer so incredibly value that your prospects would be crazy to pass up. Now, create an offer that is can’t miss and can’t refuse. I recommend focusing on what is making you the most money, that is asked for by the majority of your customers, then making that service so valuable that your average ticket increases and your revenue follows.Īdding premium ancillaries to it or coupling it with other services that compliment it BUT selling this new service as THE service, NOT AN OPTION. I don’t recommend that approach if your customers aren’t buying that the most already OR it’s not an often asked for service. I see a lot of business owners right now saying - I’m going to focus on this service or that niche ONLY. How can you add 100% more value, so you can increase your price by that much or MORE? Which service did your prospects buy the most from your company? Go review a breakdown of your services and their average ticket for this past year along with the most purchased services. If that’s not your goal, change your goal!! Your goal and focus should be to provide a valuable service that your prospects can’t refuse that will allow you to have a higher per ticket average.ĭon’t you want to make as much money per customer as possible? In reality, you’re building a relationship to gain the prospect’s trust to get them to buy a 2nd, 3rd, 4th time and so on.) (It’s complete garbage, but I’ll tackle that on another post. This flies in the face of everyone who says they sell based on relationship - these are the same people telling you to raise your prices because of YOU. The individuals yelling that are telling you to focus on YOU instead of the prospect. I see the “smart people” yelling that you should raise your prices, charge what you’re worth, and don’t be the cheap guy. The perceived value of your company’s offer(s) will determine how much money your business makes. The greater your ability to create offers that provide maximum value to your prospects, the more likely you will have financial success in your business.
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